WELCOME TOKRISTIN MICHELLE SOCIAL
Digital Marketing + Social Media Strategy for Conscious Business Owners
TARGET-AUDIENCE-DRIVEN CONTENT STRATEGYTARGET-AUDIENCE-DRIVEN CONTENT STRATEGY
TARGET-AUDIENCE-DRIVEN CONTENT STRATEGY
A target-audience-driven content strategy includes content that reflects your avatar. It’s how you make customers feel connected to your brand. When customers feel like you get them, they have a positive experience with you. When they have a positive experience with you, they are 71% more likely to buy from you and recommend you to their friends.
My intention is to make social media perform for every worthwhile company and organization (like yours) by cutting through the noise with an authentic, target-audience-driven, paid content strategy.
When customers have a positive experience with you on social media it’s because they feel connected to your brand.
They feel like you get them.
3 out of 4 customers will buy from you and recommend your brand to their friends when they feel like you get them on social media. That’s powerful!
Raise Your Hand If This Is You:
You are a business owner who understands very clearly what you offer, why your product or service is special, and what sets you apart from your competitors.
You have a clear mission and vision, you love your behind-the-scenes work and the team you do it with. You feel like you’re making a difference in people’s lives.
You know who your target audience or “avatar” is, but they are not necessarily reflected on your social media.
You have photos and video of your product or service and team. You have posted all of this on social media, but haven’t gotten much engagement or conversion to your website.
Are you raising your hand?
✴︎
Are you raising your hand?
✴︎
Are you raising your hand? ✴︎ Are you raising your hand? ✴︎
My Secret Sauce:
1/3 of your content needs to be target-audience-driven!
The one piece most business owners are missing on social media is content that reflects their target audience.
Target-audience-driven content does NOT feature you, your product or your service.
It reflects what your target audience cares about and shows that you understand their daily life.
It shows the keywords your audience searches for, the blog topics they like to read, the memes they think are funny, the inspirational quotes they share with friends, and the images they consume on Pinterest.
Here’s the tricky part: it’s all in relation to your brand without mentioning your brand.
An authentic, target-audience-driven content strategy means you never react to the algorithm.
Target-audience-driven content is what makes customers feel like you get them, that you understand what they’re up against, and like you can actually help them.
3-Step Process of How It Works
Research & Refine
Your Target Audience
What are the keywords your audience searches for?
The blog topics they like to read about?
The memes they think are funny?
The inspirational quotes they share with friends?
The images they consume on Pinterest?
Content Creation & Approvals
Create a monthly strategy with three post types:
1/3 is about your product or service
1/3 is your mission, vision, team, and behind-the-scenes
1/3 is target-audience-driven
Distribute, Measure & Boost
Distribute content
Measure results
Eventually boost posts that are performing
After 3-months we should be able to deploy paid Instagram and Facebook Ads using Meta targeting tools that methodically generate and convert demand to your website.
We carry out top performing content on your other platforms like LinkedIn TikTok and even your email marketing sequences.
